Why
![](https://www.addvantagestrategy.com/wp-content/uploads/2017/10/icon-beliefs.png)
- We believe decisions can change the world but also that better decisions can make that change significantly more positive.
- We understand that major decisions involved in scale-up, new growth, acquisition or exit, are often made by individuals with incomplete information and little prior experience so prone to subjective bias.
- We see our purpose as being to help ‘change your world for the better’ by building individual and business capability in making better decisions.