Our Thinking

Why brand owners don’t own their ‘brand’

October 17, 2017

Category: Blog, Brand

The origins of the term branding is illuminating as it comes from the practice of burning a hot mark onto the rear of a cow to indicate ownership by the farmer.

Sustainable Growth – E3D Case Study

October 16, 2017

Category: Case Study, Technology

E3D, founded in 2012, is a fast-growing, successful technology business within the 3d printing market.

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