Why brand owners don’t own their ‘brand’
October 17, 2017
The origins of the term branding is illuminating as it comes from the practice of burning a hot mark onto the rear of a cow to indicate ownership by the farmer.
The origins of the term branding is illuminating as it comes from the practice of burning a hot mark onto the rear of a cow to indicate ownership by the farmer.
Category: Case Study, Technology
E3D, founded in 2012, is a fast-growing, successful technology business within the 3d printing market.