Our rocket fuel

We’ve developed six core programmes which can be run separately or integrated together depending on your business needs

• Creation of a Growth Strategy to give clarity on the goals and choices to create a roadmap to guide your future business.

• Financial expertise to secure Fund-Raising and support Mergers& Acquisitions.

• Provision of expert Non-Exec Director(s) to support the board in its growth journey.

Strategic Marketing support in Marketing Capability development, annual planning and budgeting, and guidance on sales and marketing activities

• Fresh Ideas for your business and world class Creative Design for websites, events and marketing campaigns.

Growth Strategy Enablement through culture, process & capabilities development.

Our beliefs

We believe there is an innate potential to grow in everyone & every business and with the right support at the right time this growth potential can be unlocked.

Our values

Our approach to supporting businesses and their teams focuses on three core values.

  • Clarity

    We take a holistic approach that defines the problem before creating bespoke solutions.

  • Creativity

    The spark that turns a great strategy into market winning execution.

  • Collaboration

    The best results come from working closely together both ‘on’ and ‘in’ the business.

Nathan King

Strategic thinker with a flair for executional rigour, and a passion for realising growth potential, with twenty years experience in marketing and operations across both large food organisations (including GSK, Dairy Crest, PepsiCo and Danone) and SMEs across multiple sectors (including telecoms, industrial, e-commerce and food).

Adrian Metcalfe

Left-field thinker with a genius for creative ideas and design, with over twenty years experience of delivering successful campaigns across blue chip clients (including Barclays, BP, Coca Cola, Diageo, Toyota and Vodafone).

Nicky Summerell

Highly experienced coach from working at PWC and a successful consultancy with CEOs, board and teams, with particular skills in strategic visioning and implementation of process and people change to improve performance and empower staff to better meet customer needs.

Drew Mellor

Strategic financier who is passionate in delivering long term support that creates value for clients, with particular expertise in M&A and PE from experience with PWC before setting up VentureCF in 2009.


“The DV02 board have been delighted with the contribution from the AddVantage team, in particular the business guidance from Drew and Nathan as non-exec directors to create the three year business growth strategy, Nathan both in leading the annual planning process and his strategic marketing support both in developing the marketing strategy & plan, and Nicky for her contribution to enablement, all critical in delivering our growth ambitions.”

Vince Potter
Sales & Marketing Director

“I have been impressed with the clarity, organisation and creativity Nathan brings in his strategic marketing support to me and my team resulting in the creation of our exciting marketing strategy, plan and trade presentation for the launch of our branded range, together with the successful on-boarding of our new brand manager. Nathan is hard-working, professional, and calm, operating with high integrity and always delivering on his promises.”

Emma Killilea
Delicious Alchemy

“The clarity Nathan has helped bring to the future growth of my business has been fantastic. His relaxed yet probing style of questioning enabled him to get a very quick grasp of the business, then with his highly visual and collaborative exercises we teased out together not only a clear vision on where to focus my efforts but also the future goals and strategies to achieve it. Since working with Nathan I’ve increased revenue by a third with another deal in the pipeline to double the business. I highly recommend Nathan to help you develop a growth strategy that focuses the right resources in the right places to achieve maximum gain both financially but also in terms of a rewarding business.”

Jenny Tschiesche
Lunchbox Doctor

"Nicky worked for Clement Windows Ltd advising and implementing business process improvement and Culture change (design and implementation).The workforce responded well to Nicky's thoughtful and patient style of workshops, one-to-one sessions, coaching and follow-up support. Tangible performance benefits to the business resulted in the form of higher levels of client service and fewer client queries (or complaints) as sales and customer support staff were better informed and empowered, reduced response times, increased workforce satisfaction, as a result of their active involvement in identifying bottlenecks and helping to design the solutions and better levels of internal communication, especially between staff in different functional areas."

Peter Couldery
Managing Director 2010-2013
Clement Windows Ltd

“Without doubt their innovative approach to Corporate Finance, and in particular their specialist research teams, really differentiate them from a standard service. Drew and his team have far exceeded every expectation I have had for professional advisers.”

Michael Holland
5G Communications


T 0845 475 5232
E hello@addvantagestrategy.com